Norman Powell, the Toronto Raptors’ star-studded Shooting Guard has proven he is more than capable of handling the pressure and workload of the NBA. Understand the Grind isn’t just a tagline, a mantra, or a motto it’s a lifestyle approach that Avid Apparel recognizes and supports in order to create a premium athletic brand.

Avid Apparel partnered with Norman to redesign all his products and increase his sales by 400% within the first six months. We centralized his fulfilment process to drastically reduce customer shipping fees and delivery time.

We are very proud to partner with Norman and grow his presence in the athletic apparel industry.

How we helped
  • Design
  • Development
  • Website
  • Photography
  • Fulfillment
  • Marketing
  • PR
  • Customer Service